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Sohel Chowdhury
Aug 03, 2022
In Fashion Forum
What we didn't know was exactly what running Facebook ads can do for your business page. We dug into our calculator's data to see what the real relationship is between organic Facebook marketing and paid Facebook advertising. And we were shocked by what we found. Shocked! What we found is that advertisers' Facebook business pages (and we use that term loosely: you only need a handful of active campaigns to reap rewards) have engagement metrics considerably better in all areas than those who invest nothing in paid social networks. Ad serving increases Facebook page fans by 77% Advertisers on Facebook tend to see a massive increase in Page fans. Fans are devices with rotating blades that create a current of air. We're not talking about those fans. Fans are also the metric by which popularity is judged. The cell phone number list New England Patriots have fans. I have fans. At one point, even Nickelback had fans. We're not talking about those fans today either. What are Facebook Page Fans? In short, fans are the people who have liked (and are following) your Facebook page. By default, users who like your Page also follow your Page (meaning they are eligible to see your posts based on a myriad of factors, including time and previous engagement with your content). Seeing the first followers are those who have actively chosen to prioritize what you share. These are the people who love your content, the people who engage with your posts, boosted or not. Why should you care? Because by running a handful of ads, you can almost double your organic reach! The boost in Facebook Page fans you receive by running paid ads is akin to the gift card you receive when you drop off a piece of loot at an Applebee during the holiday season. You know, if that gift card was interactive, could earn you money, and you knew other gift cards who would also like to get to know you.
The Cell Phone Number List Real Effect of Running a Facebook Ad Campaign content media
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Sohel Chowdhury
Aug 03, 2022
In Fashion Forum
Recent headlines and tweetstorms about Google ads (especially Display Network and YouTube ads) appearing alongside potentially offensive domains or videos have prompted a growing number of globally recognized brands to pull their entire Google advertising budget . Take Pepsi, the Last Domino to Fall, for example; they "just removed all ads from Google and YouTube." While this creates the illusion that these brands are doing “the right thing,” it is little more than an ill-informed and benevolent press stunt. Here's some potentially shocking information: Google is a search engine, a smart advertising company, and a bastion of innovation. It is not a moral compass. As such, there are websites on the Google Display Network and videos on YouTube that may very well offend or upset some people. It makes sense for Google to serve as wide a network cell phone number list as possible: a wider network of websites running AdSense and videos reserved or interrupted by ads means more revenue. Inevitably, this net will pick up driftwood, trash, and the occasional body part. However, since advertisers pay for clicks or impressions and Google cares that its customers continue to pump billions a year into advertising, it's up to Google to give advertisers some control over where where their ads are shown. In fact, these controls have been around for quite some time; you just need to know where to find them. By simply dropping all of their Google ad spend in principle, these brands are going to lose valuable advertising opportunities that for the most part would have had a limited affiliation with any type of offensive content. Turning “limited” into “zero” is all about understanding the exclusion placements and content exclusions.
Extracting Cell Phone Number List Ads From Google: Smart Move or PR Stunt? content media
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Sohel Chowdhury
Jun 26, 2022
In Fashion Forum
What is a CTA? A CTA is a powerful weapon that helps you generate leads . Indeed, there is no point in having a perfect editorial strategy and beautiful marketing content if none of them generate leads. It can even be frustrating to generate a lot phone number list of traffic on your website, without increasing your number of leads. An optimized CTA will therefore allow you to get your visitors to take action : it can encourage them to download a white paper, request an audit, obtain a quote, subscribe to the newsletter or simply contact you. . But beware: a good CTA is not just a button! It is the result of the combination of three elements necessary for its optimization: a catchphrase, a button and a visual. Above all, a CTA must meet the needs of your visitors : by clicking on this CTA, they must be able to find an answer to their needs. Optimize your CTAs Use flash colors In order to entice visitors to click on your CTA, you need to use flashy colors: they will help grab their attention . If it is important that this color stands out, it must still remain harmonious with the design and the graphic charter phone number list of your website. For this, we advise you phone number list to use bright colors such as red, yellow, orange or green. By using the right colors, you will increase the click-through rate on your CTAs. Place the CTAs well To optimize your calls-to-action, it is essential to place them in strategic , visible places that will not go unnoticed when visiting your site. The idea being that this button attracts the visitor's attention. It must be easily accessible: the visitor should therefore not need phone number list to look for it! For this, we advise you to integrate your CTAs in 3 strategic places phone number list of your blog articles: at the beginning, in the center and at the end. Also be sure to include a call-to-action in your emailings or in your newsletter, on your sidebar or even on a pop-in page. Be careful, however, not to abuse this last method, which may put visitors off. Be brief and punchy in texts It is customary to consider that a catchphrase phone number list of 5 to 10 words is enough to convince visitors to click on a CTA. It doesn't have to be longer: it's not a sales pitch but a call to action! This is why you must write short and impactful texts. In addition, it is important to stay consistent in the phone number list wording of your CTAs. For this, always remember phone number list to unify your mode of expression. Do you prefer to use the imperative or the infinitive? The choice is yours, but stick phone number list to it! Also remember to use action verbs such as "Download" or "Register". This trick makes it possible to clarify the benefit that the visitor will derive from his action: there is no risk of disappointing him. In summary, the message must be simple, intelligible and powerful. Furthermore, You will have to try to personalize your message to convince the phone number list visitor to click on your CTA. One page = one consistency of action A fundamental rule to optimize your CTAs: the different call-to-actions present on the same page must be consistent ! At the risk, if you do not respect this rule, of creating confusion in the phone number list minds of your visitors by offering them a multitude of different actions on the same page. For a blog article on inbound marketing, it is appropriate for example to insert a call-to-action inviting the reader to download a white paper on the subject, and a second proposing an appointment. Each page of your website must therefore offer the visitor an action that is consistent with their interests and needs . The phone number list CTA can then lead to the downloading of content, a contact request, subscription to a newsletter, etc. Be careful though: in the particular case phone number list of a landing page , only one CTA must be present. The objective of the phone number list landing page is indeed to convert your visitor into a lead, you risk being counterproductive by offering him a distraction or another alternative.
Our Tips Phone Number List for Optimizing Your Call to Action content media
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Sohel Chowdhury

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