Apr 05, 2022
In Fashion Forum
Marketing best practices, but that doesn't mean you should limit it to just your email campaigns. Here you go with 5 ways to even personalize your sms. Users really appreciate sms as a tool: around 91% of consumers are interested in receiving sms messages from businesses, while around 66.5% want to subscribe to new sms marketing programs in 2020. The excellent performance and its stability over the years show the power of this channel. . Its average open rate is 98% , and engagement rates are six to eight times higher than email . Let's cross-reference this data with recent statistics on personalization: 72% of consumers only interact with personalized messages and 80% only buy from brands that personalize the user experience. Therefore, it is easy to understand that personalization is vital not only for email campaigns but also for sms . So here you are with 5 best practices to company mailing list immediately integrate your sms marketing strategies in a way that will not disappoint your recipients. 1. Customize the sender name with aliases what are aliases and what is their function? Aliases are corporate sms/mms alphanumeric indicators that identify the subject of the call and are used in place of phone numbers. Aliases personalize the sender id by replacing the phone number with a text identifier , Such as the company name. Their strategic use in marketing makes the sender instantly recognizable , making it more likely that recipients will read the message and click on it . Just like in email marketing, the role of sender id is critical and should not be underestimated. The clearer and more recognizable the sender, the more trust the receiver has. This means more propensity to open the message and interact with its content, which makes a conversion more likely. However, the benefits of aliases are not limited to reputation and reliability: they provide an additional level of personalization to your mailings. As we'll see later, starting a conversation by calling the recipient by name makes the approach less cold and detached.