Aug 01, 2022
In Fashion Forum
From the perspective of gender, men account for 10 percentage points more than women, because women have a huge demand for shopping, beauty, etc. in addition to information needs; from the perspective of user age structure, users Buy email list tend to be younger, and the proportion of users under 30 years old It is 86.07%, and users aged 18-24 and 24-30 account for the most prominent, all exceeding 40%. There are three main reasons: The information forms are rich and diverse, including graphics, short videos and live broadcasts, which meet the needs of users in multiple scenarios. Rich in content, many types of channels, to meet the preferences of a variety of users. Adopting a precise recommendation model with thousands of people and thousands of faces, users only receive the content they are interested in, which meets the current young people's demand for personalized and customized information. (2) User characteristics (3) User's demand for information Note: The above statistics consider the channels that most users will choose. As can be seen from the table, users’ needs for information are similar, and the basic needs are to quickly obtain the current hot events and news, as well as the information and entertainment needs extended from the mobile Internet. Therefore, an information aggregation product can be very good. It meets various current needs, but it needs to be considered that the concerns of different users are different. analyze: Student group: They are more sensitive to entertainment news, and do not have much requirements for the form of entertainment information. Graphics, short videos, jokes, etc. are all acceptable. 25-30-year-old practitioners from all walks of life: social pressure is high, short video is the first choice for entertainment, and the desire for knowledge is greater. 31-40-year-old user group with certain economic strength: They favor vertical professional information platforms, focusing on investment, wealth management, real estate, and health and wellness.