What we didn't know was exactly what running Facebook ads can do for your business page. We dug into our calculator's data to see what the real relationship is between organic Facebook marketing and paid Facebook advertising. And we were shocked by what we found. Shocked! What we found is that advertisers' Facebook business pages (and we use that term loosely: you only need a handful of active campaigns to reap rewards) have engagement metrics considerably better in all areas than those who invest nothing in paid social networks.
Ad serving increases Facebook page fans by 77%
Advertisers on Facebook tend to see a massive increase in Page fans. Fans are devices with rotating blades that create a current of air. We're not talking about those fans. Fans are also the metric by which popularity is judged. The cell phone number list New England Patriots have fans. I have fans. At one point, even Nickelback had fans. We're not talking about those fans today either.
What are Facebook Page Fans?
In short, fans are the people who have liked (and are following) your Facebook page. By default, users who like your Page also follow your Page (meaning they are eligible to see your posts based on a myriad of factors, including time and previous engagement with your content). Seeing the first followers are those who have actively chosen to prioritize what you share. These are the people who love your content, the people who engage with your posts, boosted or not.
Why should you care?
Because by running a handful of ads, you can almost double your organic reach! The boost in Facebook Page fans you receive by running paid ads is akin to the gift card you receive when you drop off a piece of loot at an Applebee during the holiday season. You know, if that gift card was interactive, could earn you money, and you knew other gift cards who would also like to get to know you.